Wednesday, June 29, 2005

What Is "Really" Your Passion?

William Batten, a former executive at J.C. Penny once said, “There is nothing wrong with wanting to make money – except that it should not become the sole objective. The end should be to provide a service or product that people need.” No matter what your passion is in life, should you decide to follow it and turn that passion into reality that passion must provide a service or product that people need. It’s not as hard as you might imagine.For example, say that your passion is painting art. The product that you will create will satisfy the need of those who enjoy the beauty of art. You will touch their emotions, you will awaken senses and feelings that have been dormant and bring to your customer – as anyone who appreciates art knows - hours, if not days and years of peace and enjoyment.You may ask, “Can my artwork do that?” The answer is yes and maybe even more.However, say that your passion is making money. I would ask you, “Is it really? Or is your passion really the art of making deals?” For example, do you watch Donald Trump on television or read his books? Are you fascinated when you read in the newspaper of how some people at a company put together a merger or acquired another company? Perhaps in your spare time you enjoy reading spy novels or books about lawyers or police putting together a plan of action to get the “bad guy” (or girl, let’s be fair!) If so, then you are into the details behind how certain ideas and deals are brought together and therefore your passion is making deals. The money is the by-product or as many others have said, “Just a way of keeping score.”. Take what you believe to be is “your passion” and break it down to your core passion. Ask yourself, “What are the true feelings or emotions behind my passion.” Using the two examples from above, you may like to paint; however how do you feel when someone else admires or purchases your work? When you make your deals, do you feel super when you leave the office knowing (hopefully) that both sides were happy with the result and that you have not only helped them achieve their goals, but also your own goals and/or those of your business or company?Delve deep into your thoughts and ask yourself, “How does my passion affect other people? How can others benefit from my passion?” You might find a renewed sense of passion for your passion.
About the Author
A successful entrepreneur for over 20 years, Bob Garner is the author of "Masters of Motivation" which has been called a “blueprint for success.” The creator of a number of CDs that have empowered thousands, Bob writes for numerous business magazines and speaks extensively worldwide on motivation and success. Sign up now for his free monthly newsletter called "Personal Success" at http://www.bobgarneronline.com.
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Monday, June 27, 2005

Writers: Send us Your Novels. Finally A Chance Publishing World

Who knows, that first Publishing deal may not be that far off, after all. The recently launched Macmillan New Writer Scheme may be your best opportunity yet to make it big in the publishing world.Since the project was launched in February, Macmillan has been receiving 200 manuscripts a month. And in April next year, six novels will be published and one or two will be released each month.The Macmillan New Writing scheme, though, is not without its critics. A number of online content providers have blasted the scheme as a "scam". The Guardian newspaper's Arts Correspondent, Charlotte Higgans (www.guardian.co.uk) branded the scheme "the Ryanair of publishing; it's like having to pay for your own uniforms". Natasha Fairweather, an agent, calls it "an exercise in futility".In contrast, Michael Bernard, Macmillan executive director, describes the scheme as "a way of giving a voice to talented new authors". There's no doubt, though, Macmillan's New Writer Scheme is a departure from mainstream publishing. For example, if Macmillan decides to accept a novel for its list, the terms are nonnegotiable; no advance will be paid, however, writers will receive 20% royalties from sales.Here's the deal: if accepted, MacMillan will copy edit books, but if manuscripts need more detailed work, they will suggest that writers employ freelance editors. Even then, this does not guarantee publication.Barnard says, "This is about Macmillan finding new authors. Like a lot of mainstream publishers we haven't in recent years been accepting unsolicited manuscripts, but only ones sent through agents. And we are not discovering as many authors as we need.""There are literally tens of thousands of writers out there - and we have a responsibility to help them. We can't do that by paying a half million advance to every author." According to Barnard, the books will appear in the main Pan Macmillan catalogue and would be "very posh books" with ribbon markers, sold at £15. He expected them to become "collectors' items". Scott Pack, of Waterstones, welcomes the initiative. "I think it's a fantastic idea," he said. "When books are presented to me by publishers they prioritise the ones to which they have given large advances. But the bestsellers are not necessarily the ones that have had big advances. This creates a level playing field." Pack believes the scheme could be great for spotting new talent, and points to examples of self-published books that found success not going the route of conventional publishing.We think if you've spent years working on your novel with no success in finding an agent, then Macmillan's New Writing Scheme may well bring you the success you've been waiting for.Pros:Once in a lifetime opportunity20% of Royalties from SalesCreates level playing field for new talentCons:MacMillan will acquire all rights to new manuscriptsNo Advance PaidPossibility sharing of editing costsLess controlMore detail about MacMillan New Writing can be found here.End
About the Author
Ever wondered how to get published? Self-publishing is quicker and more profitable than dealing with publishers. Our free guide will quickly show you how to publish your own book and begin reaping the benefits of your work. For more go to http://www.Merlin-Publishing.com


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Sunday, June 26, 2005

The Laid Daughter --- Book Review

There has been a lot of publicity lately centered on the issue of child molestation. Child molestation is a horrific form of child abuse that leaves its victims with a deep loss of self and the inability to cope with life's challenges.Another form of child abuse, that leaves its victims powerless and confused, is incest. Incest is a topic that most families refuse to discuss and sometimes deny that it ever existed. The Laid Daughter, by Helen Bonner is such an example.In this riveting novel, the author discusses her own issues with incest. What is so unique about the novel itself is that the author has been journaling her strange feelings for over 20 years before she realizes that her journal entries depict her true life experiences.The author takes us on her journey through self discovery and healing by allowing us to see her daily struggles in life. She is plagued with failed marriages and her inability to have honest and open relationships with others. She cuts herself off from her family and friends. There is, however, something very striking about Ms. Bonner's character. She is able to hold down a job and build herself a lucrative career while dealing with the incest issue.Going through the healing process was not an easy road for Ms. Bonner. Early on, she was given erroneous advice from some early therapist. She found herself dropping out of therapy with the belief that somehow she could conquer her demons on her own. She then seeks therapy through a wonderful therapist by the name of Glenda Parkinson who discovers that Helen was not just a survivor of incest, but she also suffered from a Multiple Personality Disorder.The therapist also expresses how quickly Helen was able to work through her demons as shown by the following excerpt:"Helen spent only a year in intense psychotherapy with me. The average length of treatment time is somewhere between five and ten years. She was highly motivated and followed her gut instincts in making therapeutic decisions for herself. She read. She wrote. She practiced suggestive directives. She attended a national conference for adult survivors. Her art work was another vehicle for self-understanding. She used relaxation techniques when feeling panicky. She begin to fill her new "house" by acknowledging and fulfilling the needs of her integrating selves. Decisions Helen made for herself rather than against herself were the catalyst toward wholeness."As you can see, by the above excerpt, healing from incest or any other form of childhood abuse can be done with hard work and determination. I would recommend this find piece of work to anyone who has suffered the pain and anguish of child abuse or to anyone who wants to discover how they can make changes in their own life that can help them move forward to living life to its fullest.
About the Author
Faye Brown, author of the upcoming novel, Strange Fruit In A Small Town. http://www.fayebrown.blogspot.comCopyrighted 2005: Faye Brown: All Rights Reserved.

Saturday, June 25, 2005

Fern's Dragon -- Book Review

"Fern’s Dragon is a wonderfully fun read that stimulates the imagination of both young people and the young-at-heart alike. It is a good mystery-fantasy story that is artfully composed.
Fern is a bright, artistic young girl who is utterly fascinated with dragons. One day she created a masterpiece with beach sand and loved it so much that she was reluctant to leave her dragon, Nogard. When her mother brought Fern to visit Norgard, they were shocked to discover he was missing. Later that night, Fern is visited by Norgard, who begs for her help in saving dragon-kind.
Little Fern finds herself leading the last of the race of dragons, following clues and trying to piece together a way to save the dragon king – the only dragon with the power to stop the catastrophe about to fall.
David Wills has done a superb job on this children’s book. His use of colors and visually stimulating words is sure to spark the imagination. The light ending will leave a smile on the readers’ face.
I highly recommend this book to parents, as they are unlikely to become bored with their children begging to have the story repeatedly read to them. I know I certainly enjoyed it."
ISBN# 1413770177
Publisher: Publish America, Inc
Author: David Wills
~ Lillian Brummet - Book Reviewer - Co-author of the book Trash Talk, a guide for anyone concerned about his or her impact on the environment – Author of Towards Understanding, a collection of poetry. (http://www.sunshinecable.com/~drumit)
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Friday, June 24, 2005

Reality Checked - Book Review

Reality Checked – Life through Death, is a moving saga about finding meaning in a world of suffering and pointless hate based on the color of skin. Former school teacher and Theologist, Victor Waller has incorporated many of life’s issues through the lives of his characters who were forced to make decisions in hopeless situations. Racism, revenge and hate are rampant in this book. Domestic abuse and the dangers hidden within our society’s foster care system are also addressed.
There is only one main character – Catherine Brown – along with a host of supporting characters. Catherine grows up under the terrible threat of racism - which many use simply as an excuse to harm another human. In fact, her father and uncle were orphaned at a very young age through a racist attack. The fairy-tale romance of her parents slid away as fears of her father’s suspected infidelity enforces her mother’s accusations that she is being poisoned. Never really knowing the truth, Catherine stumbles through her youth and into adulthood.
Unfortunately, a disturbed individual brutally murders her family and Catherine is dragged away by the police and incarcerated for many years. She survived the harsh environment through the friendship of her cellmate – and their hunger for revenge.
As an old woman, Catherine is only free from the bars of her prison. Her body is now her jailer – it is discovered that she inherited her mother’s mysterious illness. Thinking she had no family remaining alive, Catherine is surprised when she is invited to a family reunion. This reunion proves to be one of Catherine’s greatest challenges. As she seeks to repair the family discord, she is contacted by a person from the past and her chance for revenge is handed to her on a silver platter.
Victor Waller has created an important and meaningful story in Reality Checked. In fact, the work is well titled. The novel provokes the reader to question their own choices in life - and possibly, to release some of the pessimistic inner voices which influence their decisions.
I give this 377 page novel the highest of ratings with no hesitation, what-so-ever.
ISBN#: 0976498103Author: Victor WallerPublisher: Turn Key Press
Lillian Brummet - Book Reviewer - Co-author of the book Trash Talk, a guide for anyone concerned about his or her impact on the environment – Author of Towards Understanding, a collection of poetry. (http://www.sunshinecable.com/~drumit)
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Thursday, June 23, 2005

The Wal-Mart Decade -- Book Review

The Wal-Mart Decade: How a New Generation of Leaders Turned Sam Walton's Legacy into the World's #1 Company was destined for publication. It was simply a matter of when it would be written and by whom. In fact, I'm amazed that it wasn't published long before this. Wal-Mart is so much more than the smiling faces of the senior citizens who greet you with open arms at the front of the store, it's more than the bouncing Smiley Face continually reducing prices in every aisle, and it's certainly much more than a typical discount store chain headquartered in the small Arkansas town of Bentonville. Wal-Mart is the real thing. It's here to stay. It's a world-class company.
There is much to learn from this corporate giant that recently moved into the #1 spot on the Fortune 500 ahead of GM, Exxon Oil, Ford Motor, and GE. Do you think Wal-Mart simply stumbled into that coveted position? Consider this:
Wal-Mart has revenues of $246 Billion;
Wal-Mart has 1 million 300 thousand employees;
Wal-Mart has mastered logistics and the supply chain;
Wal-Mart shares its strategic vision with each and every employee;
Wal-Mart leaders never rest on their laurels;
Wal-Mart continually find ways to reduce costs while improving the shopping experience for its customers;
Wal-Mart is the first company ever to head both the Fortune 500 list of American companies and that magazine's list of Most Admired Companies; and
the Wal-Mart management team has devised and then implemented strategies for rapid but prudent growth.
The greatest strength in the Wal-Mart arsenal is the fact that their CULTURE is everything. It's hard to argue with the reality of Wal-Mart's continued performance.
I think it's important to realize that the author of this book isn't a devoted Wal-Mart fan trying to recruit additional followers for the retail giant. Robert Slater was a reporter for Time Magazine for 21 years. He is the best-selling author of Jack Welch and the GE Way and has also written acclaimed books about IBM and Cisco. He probed deeply into the Wal-Mart organization from top to bottom, from Bentonville to China and beyond. This book offers a fresh and fascinating look at this unique company—as it was and as it has become—with an immediacy and insider's feel unrivaled since Sam Walton's own memoir, Made In America.
Sam Walton set the bar high for his future leaders. He created a unique culture based on three basic beliefs:
Respect for the individual;
Service to the customers; and
Striving for excellence.
Walton was also totally committed to what he characterized as his Ten Rules of Business ... each of which is explained in detail in the book. The author allocates three of 14 chapters to "The Founder and His Legacy." He wisely devotes the remainder of his book to explaining how the new management team devised and then implemented strategies for tremendous growth.
There really have been three quite different periods of Wal-Mart's development from a Ben Franklin franchise (opened in Bentonville as the Walton 5 and 10 in March of 1951) to the global retailing giant it is today. The three periods include the Sam Walton Years until his death in 1992, the David Glass Years (1992-2000), and the Lee Scott Years (2000-Present).
For years, many people asked about Wal-Mart the same question that others asked about Southwest Airlines: "What's going to happen after HE leaves?" With all due respect to both Sam Walton and Herb Kelleher, their respective organizations have done just fine. Perhaps that is the ultimate test of leadership: a heritage which endures after the leader is either gone or much less involved. In this exceptionally informative book, Slater explains how and why such a heritage guides and inspires the entire Wal-Mart organization.
More than 100 business book reviews written by Harry K. Jones are available at http://www.AchieveMax.com/books/

Harry K. Jones is a professional speaker and consultant for AchieveMax®, Inc., a firm specializing in custom-designed keynote presentations, seminars, and consulting services. Harry has made presentations ranging from leadership to employee retention and time management to stress management for a number of industries, including education, financial, government, healthcare, hospitality, and manufacturing. He can be reached at 800-886-2MAX or by visiting http://www.AchieveMax.com.
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Wednesday, June 22, 2005

Health Is Internal Beauty - Book Review

Excerpted from the book "Your Right to Be Beautiful: How to Halt the Train of Aging and Meet the Most Beautiful You" by Tonya Zavasta. The book is available at: http://www.beautifulonraw.com
Jean Kerr, American author and playwright wrote: “I’m tired of all this nonsense about beauty being only skin-deep. That’s deep enough. What do you want an adorable pancreas?”—
Jean Kerr was closer to the truth than she might have realized. Every outside organ of the human body is eligible to be called beautiful, but because internal organs are ordinarily seen only by surgeons, they get excluded from the beauty contest. If our internal organs were observed, we would describe them in terms of attractiveness, and normal color and shape would be considered beautiful. You need only compare pictures of normal healthy internal organs with pictures of their infected and diseased counterparts in the medical books to convince yourself that health and beauty are synonymous.
A healthy colon looks like evenly braided muscles. On the other hand, unhealthy colons are deformed: twisted and looped in some parts, ballooned and engorged in others, as revealed by barium X-rays. Visit a colon therapist, if only to observe the pictures of unhealthy colons and see for yourself how ugly one can be on the inside.
The blood of a healthy person is also beautiful. The red blood cells are uniformly round. The blood of a body full of toxins is contaminated with pathological bacteria, abnormal proteins, and parasites. When red blood corpuscles clump together, the condition is called Rouleau or “sticky” blood. Rouleau, this clumpy, unattractive blood, appears 5 to 20 years before symptoms of illness present themselves. It is an early messenger of hundreds of degenerative diseases. Conglomerates of red blood cells cannot access the fine capillaries of the body. Rouleau is particularly damaging to the organs of the head, in particular the eyes, ears, and scalp. A diet high in meat and dairy products increases the stickiness of your platelets. Blood that becomes sticky is a sure precursor of blood clots, strokes, and heart attacks.
The arterial pipelines in a healthy circulatory system are clean and clear from obstructions. In healthy arteries, the inner lining, called the intima, is smooth, supple, and without cracks. A cross-section of a normal coronary artery shows no arterial thickening or blood-blocking plaque deposits.
An unhealthy circulatory system paints an entirely different picture. The middle muscular layer of the artery can no longer fully recoil after a pulse wave has expanded the vessel. Elasticity of the artery walls is reduced, and cracks and hollows appear. They catch calcium, cholesterol deposits, fat accumulations, and clusters of platelets. Cholesterol deposits roughen the inner surfaces and damage the walls of the arteries. At first, plaque build-up does not cause discomfort--it is just ugly. But later, thick, clogged bloodstream results in coronary arteries becoming occluded with fatty buildup, which effects circulation and causes deterioration of the connective tissues. Deterioration and abnormal hardening of the arteries result in a process called arteriosclerosis and may cause heart disease, stroke, and hypertension.
The body often displays real ingenuity faced with substances it cannot metabolize or eliminate. It breaks them down and distributes them to remote areas of the body away from vital organs to minimize harm. The body takes the poisons out-of-the-way but not necessarily out of sight. The toxic wastes are pushed towards the peripheral organs, which happen to be the skin and every other organ that we can see on the outside.
External deformities are direct manifestations of internal pathologies. Ugly ropes of varicose veins, puffy faces, and cellulite are telling tales about your inside condition. Every pimple, psoriasis, or pigment change on your skin is in fact a reflection of some organ struggling to do its job. Every bulge, boil, or swelling is a sign that the body is pushing out some toxins in its effort to protect itself.
The term “natural beauty” has been misused and abused beyond restoration. Because there is no natural beauty without 100% natural food, the beauty that will emerge on the raw food diet I call Rawsome Beauty. Our external beauty is at its best when our internal organs are in the best possible shape, form, and color. Beautiful is not something extra the body needs: to be beautiful both inside and out is the natural state of one’s body.
The vitality of internal organs, working properly, transcends your skin and brings a radiance to your face. This is when beauty does penetrate the skin. So when we admire sparkling eyes, fabulous skin, and lustrous hair, in a way we are admiring the teamwork of a healthy liver, colon, kidneys, etc. How profound the direct meaning of the phrase "beauty comes from within" really is.
Health and beauty are considered to be chronological losses. In my books I will convince you they don’t have to be. It is biologically possible to look beautiful at any age. I intend to prove that beauty is not an accident; beauty is your birthright, it can be yours through the right daily choices, food you put in your mouth being the most important one. You can dramatically improve your appearance and do it 100 percent on your own without expensive products, plastic surgery or costly cosmetics.
"This article may be freely reprinted as long as the entire article and byline are included."
In her eye-opening first book, Your Right to Be Beautiful, author Tonya Zavasta shared the natural way she helped herself become noticeably more attractive. How? With the raw food lifestyle. Now with her new book, Beautiful on Raw, Tonya responds to the two questions most often raised by her enthusiastic readers: "Can you tell us about other women who achieved the same remarkable results? and "Where can we find recipes to help us make the this transition?" In Beautiful On Raw, you will read about the experiences of Tonya and 10 other women, ages 35 to 65. The stories of their astonishing results with the raw food with inspire you, and help you see that you can do it too!
For more information on how to reveal your Rawsome beauty visit her web-site at: http://www.beautifulonraw.com
Write to: BR Publishing, PO Box 623, Cordova, TN 38088-0623, USA or Call 866-STAY-RAW
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Tuesday, June 21, 2005

The Southwest Airlines Way --- Book Review

Over the years, several books and countless magazine and newspaper articles have been written about Southwest Airlines. Numerous MBA programs highlight the Southwest structure, its culture, its CEO, its low fares and other reasons as to why it is the bright spot in an otherwise dismally performing industry. Fortune magazine calls Southwest Airlines "the most successful airline in history." With a market value greater than the rest of the U.S. airline industry combined, Southwest Airlines is an amazing company with amazing management practices. No one, however, has completely captured the real explanation of why Southwest succeeds.
In a previous review, I highly recommended NUTS! (Southwest Airlines' Crazy Recipe for Business and Personal Success). This laugh-a-page, inspirational book captured all the delicious myth, disarming magic, original insights, and upbeat stories of a high-energy, caring, playful culture that's sometimes hard to believe. I enjoyed it thoroughly and recommended it to anyone and everyone striving to create and maintain a successful and productive culture.
Now comes The Southwest Airlines Way ... an in-depth profile, based on eight years of field research on the airline industry. In this book, the author, Dr. Jody Gittell, has managed to identify and even quantify the powerful formula of Southwest's success. This effortless read is filled with actual examples of business processes at Southwest as compared to other airlines. You can easily see how basic practices based on internal values at Southwest, such as investing in leadership development and people, have made such a big difference. In fact, the findings reveal that Southwest's success is due to building high performance relationships with its people, customers, unions, vendors and suppliers, and the public in general.
Full of frontline tales of Southwest's innovative management style, this compelling book unveils the secret ingredient, high performance relationships, that has enabled Southwest to sustain a steady 10% to 15% rate of growth throughout its 32 year history while also turning a profit when few others can manage to break even. This great read reveals 10 practices that Southwest Airlines uses to build high performance relationships, and how they can be implemented in any organization—with dramatic results. The good news is that Dr. Gittell clearly identifies and explains each of these practices in a highly readable way that is also backed with data. The hard part is that these are not quick fixes and that the evidence indicates that most, if not all, of the practices must be adapted/adopted if another organization is to duplicate the success of Southwest.
This no-nonsense analysis takes a more serious look at the airline that continues to fascinate friend and foe alike. Learn why Southwest Airlines is valued higher than all other major U.S. Passenger air carriers combined. Learn how, in the wake of 9-11, Southwest could keep all of its employees working and continue its unblemished record of growth and profitability as other airlines laid off thousands, begged Congress for money, and filed Chapter 11 bankruptcy protection. Learn how American, Continental, United and other airlines have tried to imitate Southwest—and why they have failed.
You may not find yourself laughing as often as you did while reading NUTS!, but you'll certainly walk away with a greater respect and much deeper insight into the unique culture that will undoubtedly continue to fascinate everyone for decades to come.
More than 100 business book reviews written by Harry K. Jones are available at http://www.AchieveMax.com/books/.


Harry K. Jones is a professional speaker and consultant for AchieveMax®, Inc., a firm specializing in custom-designed keynote presentations, seminars, and consulting services. Harry has made presentations ranging from leadership to employee retention and time management to stress management for a number of industries, including education, financial, government, healthcare, hospitality, and manufacturing. He can be reached at 800-886-2MAX or by visiting http://www.AchieveMax.com.
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Monday, June 20, 2005

Nice Girls Don't Get The Corner Office 101 --- A Book Summary

Dr. Frankel clearly identifies the common mistakes –101 in all—that women commit unconsciously to sabotage their careers. This book provides revolutionary guides to help the women of today eliminate the girl-like behaviors they became accustomed with, which hold them back professionally.
How You Play the Game
Unfortunately, women are not as trained to participate in competitive sports. It is only recently that women started making their marks in this field. Thus, most women do not know the rules of the game of business. They simply do not know how to play it—and more importantly, how to win it.
Some of the common mistakes women commit as they play the game of business are: pretending it isn't a game; playing the game safely and within bounds; working hard; doing the what you want; avoiding office politics; being the conscience; protecting jerks; holding your tongue; failing to capitalize on relationships; and, not understanding the needs of your constituents.
How You Act
Being successful in the world of business is not only dependent on your knowledge of how to play it. It is also important to know how to act, professionally. Dr. Frankel enumerates some unlikely behaviors in the workplace that can be hard career busters.
These are: polling before making a decision; needing to be liked; not needing to be liked; not asking questions for fear of sounding stupid; acting like a man; telling the whole truth and nothing but the truth (so help you God); sharing too much personal information; being overly concerned with offending others; denying the importance of money; flirting; acquiescing to bullies; decorating your office like your living room; feeding others; offering a limp handshake; being financially insecure; and, helping.
How You Think
Changing the way you think can greatly impact a change in your career. Note the beliefs and thought patterns you learn early in girlhood that you need to reconsider and then eventually forget.
Some of these are: making miracles; taking full responsibility; obediently following instructions; viewing men in authority as father figures; limiting your possibilities; ignoring the quid pro quo (something that‘s exchanged in return for something else); skipping meetings; putting work ahead of your personal life; letting people waste your time; prematurely abandoning your career goals; ignoring the importance of network relationships; refusing perks; making up negative stories; and, striving for perfection.
How You Brand and Market Yourself
Marketing oneself is as important as marketing a specific brand. Think of yourself as a brand that’s needs to be marketed effectively. Alongside these come some important points that women need to particularly remember.
The following are some mistakes to avoid in marketing yourself: falling to define your brand; minimizing your work or position; using only your nickname or first name; waiting to be noticed; refusing high-profile assignments; being modest; staying in you safety zone; giving away your ideas; working in stereotypical roles or departments; ignoring feedback; and, being invisible;
How You Sound
Put special attention to your choice words, tone of voice, speed of speech and thought organization process. These usually matter more than the content of your speech. An articulately delivered speech will help you be branded as knowledgeable, confident and competent. Remember, how you sound comprises 90% of your credibility.
Take note of these common mistakes: couching statements as questions; using preambles; explaining; asking permission; apologizing; using minimizing words; using qualifiers; not answering the question; talking too fast; the inability to speak the language of your business; using nonwords; using touchy-feely language; sandwich-effect; speaking softly; speaking at a higher-than-natural pitch; trailing voice mails; failing to pause or reflect before responding.
How You Look
There is this common notion that “the best and the brightest are rewarded with promotions and choice assignments.” This is entirely wrong. Those who are competent enough, sound and look good are the ones who
move forward in their careers. Statistically, research shows that 55% of your credibility comes from how you look; 38% from how you sound; and, only 7% from what you actually say.
Carry yourself properly by avoiding these mistakes: smiling inappropriately; taking up too little space; using gestures inconsistent with your message; being over- or underanimated; tilting your head; wearing inappropriate makeup; wearing the wrong hairstyle; dressing inappropriately; sitting on your foot; grooming in public; sitting in meetings with your hands under the table; wearing your reading glasses around your neck; accessorizing too much; and, failing to maintain eye contact;
How You Respond
It is important to know how to respond to the ways others treat you. And some of the common pitfalls women do as a response to a certain gesture are as follows:
Internalizing messages; believing others know more than you; taking notes, getting coffee, and making copies; tolerating inappropriate behavior; exhibiting too much patience; accepting dead-end assignments; putting the needs of others before your own; denying your power; allowing yourself to be the scapegoat; accepting fait accompli (irreversible or predetermined decisions); permitting others' mistakes to inconvenience you; being the last to speak; playing the gender card; tolerating sexual harassment; and, crying.
By: Regine P. Azurin and Yvette Pantilla Regine Azurin is the President of BusinessSummaries.com, a company that provides business book summaries of the latest bestsellers for busy executives and entrepreneurs.
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Sunday, June 19, 2005

The OZ Principle - A Book Summary

In The Oz Principle, Connors, Smith, and Hickman brilliantly use the analogy of “The Wizard of Oz” to discuss a business philosophy aimed in propelling individuals and organizations to overcome unfavorable circumstances and achieve desired results. This philosophy can be encompassed in one word: ACCOUNTABILITY.
The eponymous principle builds upon the ethos of personal and organizational accountability. It explores the root cause of an organization’s impediments to exceptional performance and productivity, and provides great insight on how to re-establish a business from the bottom up, emphasizing on the thin line that separates success from failure. The Above The Line, Below The Line methodology is the driving force behind The Oz Principle.
The Oz Principle: Getting Results through Accountability
Just like Dorothy’s search for the Wizard of Oz for enlightenment, individuals and organizations also seek out the wizard that will save them from the maladies that afflict their workplace. However, the wizard is just a distraction, bearing new-fangled business philosophies and management fads that will only create a layer atop the ugly truth that needs to be revealed. When the core problem is not addressed, the ills will eventually resurface and the business is back to its sorry state.
Victim Thinking or Failed Accountability
When a company suffers from poor performance or unsatisfactory results, individuals from top management all the way to the front line begin finger-pointing, forming excuses, rationalizing, and justifying, instead of doing something to alleviate the situation. They foolishly profess that the circumstances have made victims of them, that the events are completely out of their control, and that they shouldn’t be blamed for the company’s current problems. It’s always something or someone else, never themselves.
Above The Line, Below The Line
A thin line separates failure and success, greatness and mediocrity.
Above The Line, you’ll find the Steps to Accountability which include in chronological order: See It, Own It, Solve It, and Do It. The first step, See It, means acknowledging the problem; to Own It is to assume responsibility for the problem and the results; Solve It means to formulate solutions to remedy the situation; and, as a culminating step, Do It commands the practical application of the solutions identified.
Below The Line is where the self-professed victims play
The Blame Game. Here, crippling attitudes such as Wait and See, Confusion/Tell Me What To Do, It’s Not My Job, Ignore/Deny, Finger Pointing, and Cover Your Tail are rampant. Though majority of the people found in this dimension are weak in accountability, this does not mean that very accountable individuals are exempt from falling Below The Line. They, too, slip every now and then. The only difference is that they know how to get out of the rut.
A Simple Solution to Victimization
Individuals and organizations Below The Line languish in self-pity until they get trapped in the “I Am a Victim” mind-set and find it hard to break free from the vicious cycle. Accountability offers a very simple choice to make, albeit a difficult one to act upon: “You can either get stuck or get results.” So stark in its simplicity that most people fail to realize that the ball has always been in their court.
The Power of Individual Accountability: Moving Yourself Above The Line
The first step to accountability is recognizing the problem. It takes great courage to admit that you are stuck in a difficult situation. Most people, however, fail to view reality the way it is because they choose to ignore it or they accept the situation as the status quo and go along with it.
To commence the march up the Steps to Accountability, you must first muster the courage to: a) recognize when you fall Below The Line; b) realize that remaining Below The Line not only ignores the real problem but leads to increasingly poor results; and c) acknowledge and accept reality as the first step toward taking accountability.
Mustering the courage to See It will lead to the next step, Owning It. Here, you must have the heart to own the circumstances you’ve recognized in the See It step as well as the results that will come from the course of action you plan to take.
“What else can I do to rise above my circumstances and achieve the results I want?” That is the question to continually ask yourself when you find yourself stuck in a stubborn situation. Apart from creating solutions, Solving It also involves foresight in determining the worst possible scenario that can happen, and being prepared to battle it head on.
Having solutions is not enough if you neglect practical application. You can’t Do It unless you make yourself accountable not only for immediate circumstances but also for future accomplishment. With this, you are empowering not only yourself but also your organization.
It’s so easy to be pulled back Below The Line, especially if you don’t accept full accountability for the situation and the future. A lot people are afraid to become accountable because they fear the risks associated with it. However, know that without taking the big leap, you will never get anywhere.
By: Regine P. Azurin and Yvette Pantilla
Regine Azurin is the President of BusinessSummaries.com, a company that provides business book summaries of the latest bestsellers for busy executives and entrepreneurs.
http://www.bizsum.com "A Lot Of Great Books....Too Little Time To Read" Free Book Summaries Of Latest Bestsellers for Busy Executives and Entrepreneurs
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Saturday, June 18, 2005

Don't Eat This Book by Morgan Spurlock: Lightweight But Convincing Expose of the Fast Food Industry

For those of you who've been on another planet for the past year or so, Morgan Spurlock is a filmaker who spent an entire month eating nothing but McDonald's food and filming the decline in his health, expanding waistline and other alarming consequences of this damaging diet.
The result was the gripping documentary, Super Size Me, which earned a well-deserved Oscar nomination.
Don't Eat This Book, although an obvious offshoot of the film, is a worthy project in its own right, with plenty to offer Spurlock fans and newbies alike.
If you've seen the movie, you'll appreciate the behind the scenes perspectives revealed in Don't Eat This Book. But the main thrust of the book should appeal to anyone with an interest in the fast food industry and its role in modern society. Certainly, if you're a parent or teacher who cares what children eat, you should own this book.
The title - Don't Eat This Book - is a spoof on the warning labels emblazoned on virtually every US product.
The warnings are aimed at warding off court cases from the kinds of people people not only stupid enough to put their hands into a whirring grass cutter or to mistake silcone gel sneaker inserts for mints, but also shameless enough to blame the manufacturer for their ensuing, and well-deserved, misfortune.
Spurlock has no time for such frivilous litigation. But he convincingly argues that such cases are very different from the kinds of class actions being pursued against giant tobacco and food companies.
It should be obvious to anyone but the most brain dead that putting your hand into a power mower's blades is bad for you. But until recently it was not so obvious that cigarettes and fast food were bad for you.
For decades tobacco companies hid evidence that their product was a health hazard, cunningly designed to be addictive. At the same time they spent staggering amounts of money on marketing to create the image that cigarettes were "cool".
With the success of the initial tobacco class actions, attitudes began to change.
As Spurlock points out, "Suddenly it was apparent that sticking a cigarette in your mouth was not quite the same thing as sticking those sneaker mints in your mouth. No one spent billlions and billions of dollars in marketing, advertising and promotions telling that guy those sneaker mints would make him cool, hip and sexy. Big Tobacco did exactly that to smokers."
He spends much of the rest of Don't Eat This Book building a similarly damning case against the fast food industry.
The parallels are inescapable. Fast food chains like McDonalds spend billions on convincing kids that eating their unhealthy, fattening products will make you popular and cool.
Their "Super Size" policy, cynically designed to prey on the natural human instinct to get value for money, is roundly criticised, with the author's own experience in filming Super Size Me serving as chief witness for the prosecution.
And if it wasn't hard enough to keep your kids from eating junk food outside of school, there's the growing trend of fast food chains to offer funds to cash-strapped schools in exchange for branding and advertising opportunities. In several cases, fast food chains have even set up shop inside school cafeterias.
Thankfully, all is not doom and gloom. Spurlock heaps praise on schools that provide healthy, local food in their cafeterias. He also provides advice and a list of resources for parents and teachers seeking to turn the tide in their own communities.
This, combined with Spurlock's casual, humorous writing style make for a quick, breezy and ultimately optimistic read. Its accessibility makes Don't Eat This Book an ideal educational tool, especially when combined with Spurlock's Super Size Me documentary.
If you prefer a more measured, investigative style of journalism, Don't Eat This Book may be a little lightweight for your liking - Eric Schlosser's brilliant Fast Food Nation will probably be more to your taste.
I'll end with one word of caution. If you do print out this review, please don't eat it. It may give you indigestion and I can't afford the lawsuit!
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For more reviews of the best obesity books, visit http://www.obesitycures.com/obesity-books.html
Alan Cooper is a journalist with 20 year's experience and the publisher of ObesityCures.com, a site with the ambitious aim of being a "one-stop-shop" for impartial information on obesity and weight loss solutions - including fad diets, prescription weightloss pills and natural weightloss aids.
Article Source: http://EzineArticles.com/

Friday, June 17, 2005

Publicity Through Philanthropy For Writers

I am twenty three years old, have sold over four thousand copies of my first book in a matter of a month after it's release and recently been contacted for contracts with Random House and Harper Collins for two new titles. I think a good deal of my recent success is highly correlated with my Reading for Charity Contest and the attention it has drawn. I'll explain the entire background, but as pre-thought I think it first manifested itself through a combination of my looking for a good way to market my first book, while balancing out my karma a bit. A way to interweave my love of novel writing, increase my book's visibility and provide a benefit to society in some way shape or form. All of these tasks have seemed to be accomplished- although my karma could still probably use some more balancing.
What is the Reading for Charity Contest?: Over sixty organizations, a group of corporate sponsors, and a handful of volunteers are the result of the charity contest. I took my very recently published book and decided to give away a certain percentage of it's profits to charity. There was a catch though, the charity I will give my book profits to is being voted on, by the readers. So once you read my book, you can go to my webpage or find me at one of my book tours and vote for your favorite cause and the highest voted cause receives the profits (Which should be quite a bit). That was the reading for charity contests basic beginning. It's the focal point of everything else that now surrounds the contest and of course my book. The contest was than expanded on by a few different means which, furthered the accomplishment of my goals.
1) Rather than your basic book tours I turned my book tours into a way to highlight the organizations participating in the contest. I have a large stand representing all of the participating organizations with their information and donation cards. Next came along a couple of benefit events- a silent auction, a couple of benefit dinners etc... Things that were really quite easy to put together, but could have a great benefit for the charity groups I was working with. Now this may seem like a good deal of work, which it was, but the benefits for the organizations had been huge, and the benefits for me personally has been equally spectacular.
The benefits all of this had for me: I was able to get involved with over sixty non-profit organizations and use my book and contest as a way to highlight their efforts and eventually provide them with a financial benefit as well. There is no truer statement that giving is a two way street. In return for my help with the organizations the organizations did their best to help out me. I am featured with my book in over fifty non-profit newsletters, on a large number of webpages, as well as postings and fliers from the organizations. Some organizations have newsletters with readers in the ten of thousands. It is equivalent to being featured in fifty newspapers across the country that are targeted directly to the reader.
2) The book tours are not only philanthropic, but also bring in a good deal of people and create a lot of buzz. After some attention a number of companies offered to sponsor the events. I was able to receive all of my marketing material for my book and contest for free from corporate sponsors. T-shirts, fliers, book marks, posters, business cards, mail outs, coffee cups, even mousepads with my book cover on them. My entire marketing plan which is now pretty extensive costs only about five dollars a month to cover the price of my website, that is it and nothing more.
3) When you have a purpose and are providing aid you directly relate with the community you are assisting. Since the organizations I have involved are spread out throughout the entire United States it has proved to be an excellent source of publicity, from radio, to newspapers, to magazines, even a couple of upcoming television shows. It has given my book an unbelievable pr hook in a market where it is difficult to get a story in a paper just because you recently published a book..
4) In basic when people read my book they are doing more than just being entertained, each copy bought goes directly to a great cause. The readers of the book are allowed to interweave their love of reading with a greater purpose in an interactive fashion. Once again a win-win situation.
I would like to expand a bit on the reading for charity contest idea. I think there are a world of ways to further the efforts and provide the joint benefit for some organizations out there, and assist me in my publication and book marketing endeavors. As a model however it has been incredibly successful, I think there are a lot of incredibly creative ways to market a book on a low budget like I originally had and turn it into a success. Once again I will state that giving something always brings in something, and in my case, it brought in an incredible book career.
About The Author
Zachary Weiner is 23 and has been published in numerous magazines and newspapers. He is the author of the recent novel "City at Night" and the upcoming novels "A Simple fate of twists" Ballantine Books "The Experts Speak" Harper Collins.
Article Source: http://EzineArticles.com/

Thursday, June 16, 2005

3 Steps To 2-Day Automated Publishing For Information Entrepreneurs

Can you almost instantly publish an E-Book without writing a word?
Of course! Not only is the technology here, but services are in place to do it all for you. Whether you are a professional, a home-improvement expert, or a plumber, you most certainly have a specific trick, a great short-cut, or a mind-numbing secret you would like others to know. A 4-page Special Report can be sold for $27, if the reader only learns ONE great improvement making a big difference for him or her.
Now you can do this in 2 days and 3 Steps:
(1) You speak your expertise on a digital audio recorder from Walmart, or Radio Shack, until you feel, you’ve told it all and it sounds like you. The reason why you are you, the unique you is because you speak the way you do. This is how you write.
(2) You send your Audio tape, file, CD to an online transcription service. If you want, they do rush orders over night. The two companies I would pick are http://www.onlinetranscriptioncenter.com from digital tape recorder $2.75 per page. http://www.escriptionist.com/ $1.50 per minute.
(3) You think of an incredibly catchy Headline for Your 4-page Special Report, add this headline into your Word file. Then you take it to http://adtrack.trafficwave.net/t.pl/10336/62752, where you instantly receive a web site, and your word-manuscript is being miraculously transformed into an ebook. Not only that, but it is also visible on several web sites instantly within minutes.
How to get your offline clients online and build your automatic email list?
Extra special tip I give to my offline marketing clients, who virtually kiss my feet for it
I tell them to make their e-book and a web site linking to the ebook display website with an email collection form. You can get it free with an Autoresponder at http://unlimitedfollowupmate.com/ . Then they print a voucher for a free book, which is also mentioned in their advertisement. The client gets a free self-published book from the dentist. All are happy, while the dentist now has an automatic email list and can send special offers of horizontal (dentistry-related) and vertical (other subjects) products to his patients.
You can make any ebook BRANDABLE with your information by clicking Here: http://adtrack.trafficwave.net/t.pl/10336/62745.
Better yet, you can calculate your numbers and become the service that automates it for your local businesses, or professionals for a fee.
Get yourself a place where you can buy digital audio recorders at a discount. Go to http://www.expresscopy.com and sign up. They make 100 full-color postcards, laminated, addressed and mailed first class for you for $40. Send these cards to dentists, lawyers, accountants, etc. in your area. Get the names from the Internet yellow pages.
Tell them that you can get their off-line customers online for them, plus automate the whole process, while the publishing of the book they always wanted to write and have no time is included, for a fee of only $1,997. Give them e free digital recorder to speak their report on.
If you want great big tricks for Plumbing businesses, or Restaurants in your area, download this free 7-part report: http://adtrack.trafficwave.net/t.pl/10336/62753 .
Through this link in the report, you can also sign up for FREE 3 months of a Gold Membership that will give you the most astounding ideas for your local businesses.
Becoming a Local Marketing Consultant is a great business to be in. It’s very much fun and games. Your clients will instantly love you, when you tell them: “Mr. Client, I offer you something completely Free. Absolutely NO up-front cost is involved. And here is what I will do for you. If you agree to pay me a percentage (33%) of your increase, I will get you to dominate your local market, in your specific field in under 45 days, and have you increase your revenue in under 21 days.”
After getting your foot into their door, you offer them the ebook service. What makes the Marketing Consultant business even more fun is that you get to keep 95% of your income due to low, or no overhead. You can get 117 Hours of free marketing advice at http://adtrack.trafficwave.net/t.pl/10336/62754
Much success to you, when you infuse your local market with creative, inexpensive ideas that rock!!
Free Viral Money Secrets at http://adtrack.trafficwave.net/t.pl/10336/62755 How to use the money vehicle to achieve spiritual power and become an instant dollar genius? http://adtrack.trafficwave.net/t.pl/10336/62756
Article Source: http://EzineArticles.com/

Sunday, June 12, 2005

Thus Far

What can I say about As I Lay Dying, by William Faulkner. I have just completed the first 64 pages. I have read As I Lay Dying in high school. I will not tell you how long ago that was. I guess since I am older, I view Faulkner's work from a totally new perspective. In high school, I saw Faulkner's work as another set of boring fiction the teachers assigned us to read. Now, as an adult, I can sit back and analyze the direction Faulkner seems to be going with his characters.



I would like my readers to share with me their thoughts and opinions, of Faulkner's character's, in As I Lay Dying.

Tuesday, June 07, 2005

A Summer of Faulkner

This summer, I invite everyone of you to spend a summer of Faulkner. A summer of Faulkner consist of reading Oprah's book selection during the summer months. A summer of Faulkner consists of the following titles: As I Lay Dying, The Sound and the Fury, and Light in August.



If you have not done so already, please purchase these books at Amazon.com. A summer of Faulkner consists of a three-book collection of William Faulkner's early works. Come on in and join us on this exciting reading adventure.

Thursday, June 02, 2005

Reading

This morning I was watching The Today's Show with Matt and Katie. I have been watching The Today's Show for the last couple of weeks. Today they were discussing Deep Throat. It appears that Deep Throat might be on his way to publishing a novel.

After all of these years, Deep Throat decided to reveal his identity. There is no doubt that if Deep Throat writes a novel, his novel will definitely be listed on The New York Times Best Sellers List. Do you really think Deep Throat has more to tell us? There has been some speculation that Deep Throat's family encouraged him to reveal his identity in order to make money off of a future book.

If this was the motive, what is wrong with that? Other writers and authors have profited from their life experiences or someone else's life experiences. Life experiences are the backbone and blood of a lot of new novels and books.

Wednesday, June 01, 2005

Summer is Approaching

I know I mentioned in a previous post that summer is approaching. Summer is a great time to curl up with a good book or novel. Amazon.Com is offering a lot of discounts around this time of year. At Amazon, you can stock up on your favorite novels and have them shipped to you in 24 hours.


I know some of you have small children who are waiting for the arrival of the new Harry Potter book. Well, you do not have to wait long. Just drop in at Amazon.com to purchase it for your little boy or girl. While at Amazon, you can make a purchase for yourself. Spend your summer months reading.